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Design standard

Material published in the name of the Natural Science Institute must comply with the Institute’s design standard.

Logo

The logo of the Natural Science Institute of Iceland is a flower in a hexagonal shape in moss green, with the Institute’s name to the right of the flower in charcoal grey. The colour version of the logo is the primary version and is the main identifier of the Institute. The typographic arrangement of the Institute’s name should not be used without the symbol.

The flower in a hexagonal shape is the Institute’s symbol. It may be used on its own without the name “Natural Science Institute of Iceland” and comes in the same colour versions as the logo.

The monochrome version of the logo is mainly used when clarity cannot be ensured; on coloured backgrounds, photographs, or in similar situations.

The logo is used in general presentations of the Institute’s activities. Its use is permitted to everyone under the following conditions:

  • The logo of the Natural Science Institute must be used exactly as provided here on the website. It is not permitted to alter the typeface, colour, or arrangement.
  • Care must be taken to ensure the logo is clearly visible and not crowded by other elements.
Merki Náttúrufræðistofnunar litur
Merki Náttúrufræðistofnunar á ensku

Colours

Moss green and charcoal grey are the primary colours of the Natural Science Institute of Iceland.

Moss green is the Institute’s signature colour. It is used in the Institute’s logo, as a background colour, accent colour, and general-purpose colour to represent and identify the Institute.

Charcoal grey is used for the lettering in the Institute’s logo. The colour serves as a substitute for black, such as in headings, graphic elements in layouts, or other materials that would otherwise be black. The use of charcoal grey instead of black is not mandatory, except for the lettering in the logo when it appears in a colour version.

Merki Náttúrufræðistofnunar hringform

Sækja þjappaða skrá með merki Náttúrufræðistofnunar í RGB litum fyrir skjánotkun (png-, svg- og jpg-skjalasnið) eða í CMYK/Pantone litum fyrir prent (ai- og pdf-skjalasnið).

Litir

Mosagrænn og kolagrár eru aðallitir Náttúrufræðistofnunar.

Mosagrænn er einkennislitur Náttúrufræðistofnunar. Hann er liturinn í merki stofnunarinnar, bakgrunnslitur, áherslulitur og alhliða litur til að nota og einkenna Náttúrufræðistofnun.

Kolagrár er notaður í letrið í merki stofnunarinnar. Liturinn er hugsaður sem staðgengill svarts litar s.s. í fyrirsagnaletri, grafík í umbroti eða öðru efni sem að öðrum kosti er haft svart. Notkun kolagráa litarins er ekki skilyrði í stað svarts, að undanskildu í letri merkisins þegar það birtist annað borð í litútgáfu.

Hönnunarstaðall mosagrænn
Hönnunarstaðall kolagrár

Secondary colours

Secondary colours are distinguishing colours used in the creation of informational material and for presenting data in tables and charts. They also include theme colours and light tones.

Hönnunarstaðall teal blue
Hönnunarstaðall turquoise
Hönnunarstaðall fluorescent
Hönnunarstaðall purpurarauður
Hönnunarstaðall rósbleikur
Hönnunarstaðall ljósbleikur
Hönnunarstaðall ólífugrænn
Hönnunarstaðall kanelbrúnn
Hönnunarstaðall crimson rauður
Hönnunarstaðall skrautgulur
Hönnunarstaðall tingrár
Hönnunarstaðall reykgrár
Hönnunarstaðall hvítagull
Hönnunarstaðall fölgrænn

Typography

The Institute’s typeface is called Source Sans Pro. It can be downloaded from Font Download and Font Squirrel (in .otf format, compatible with Windows and Mac OS).