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Design standard

Material published in the name of the Natural Science Institute of Iceland must comply with the Institute’s design standard.

Logo

The logo of the Natural Science Institute of Iceland is a flower in a hexagonal shape in moss green, with the Institute’s name to the right of the flower in charcoal grey. The colour version of the logo is the primary version and is the main identifier of the Institute. The typographic arrangement of the Institute’s name should not be used without the symbol.

The flower in a hexagonal shape is the Institute’s symbol. It may be used on its own without the name “Natural Science Institute of Iceland” and comes in the same colour versions as the logo.

The monochrome version of the logo is mainly used when clarity cannot be ensured; on coloured backgrounds, photographs, or in similar situations.

The logo is used in general presentations of the Institute’s activities. Its use is permitted to everyone under the following conditions:

  • The logo of the Natural Science Institute must be used exactly as provided here on the website. It is not permitted to alter the typeface, colour, or arrangement.
  • Care must be taken to ensure the logo is clearly visible and not crowded by other elements.

A circular version of the logo is used in exceptional cases, for example when the design does not allow for the use of the primary logo.

Download a compressed file containing the Natural Science Institute of Iceland logo in RGB colors for screen use (PNG and SVG file formats) or in CMYK/Pantone colors for print (AI and PDF file formats).

Colours

Moss green and charcoal grey are the primary colours of the Natural Science Institute of Iceland.

Moss green is the Institute’s signature colour and appears in its logo. It serves, among other things, as a background and accent colour, and is generally used when aiming to emphasise the Institute’s identity.

Charcoal grey is the colour of the text in the Institute’s logo. It is intended as a substitute for black in headline text, graphics in layouts, or other material that would otherwise be black. The use of charcoal grey is not mandatory except in the logo itself when presented in colour.

Hönnunarstaðall mosagrænn
Hönnunarstaðall kolagrár

Secondary colours

Secondary colours are distinguishing colours used in the creation of informational material and for presenting data in tables and charts. They also include theme colours and light tones.

Hönnunarstaðall teal blue
Hönnunarstaðall turquoise
Hönnunarstaðall fluorescent
Hönnunarstaðall purpurarauður
Hönnunarstaðall rósbleikur
Hönnunarstaðall ljósbleikur
Hönnunarstaðall ólífugrænn
Hönnunarstaðall kanelbrúnn
Hönnunarstaðall crimson rauður
Hönnunarstaðall skrautgulur
Hönnunarstaðall tingrár
Hönnunarstaðall reykgrár
Hönnunarstaðall hvítagull
Hönnunarstaðall fölgrænn

Typography

The Institute’s typeface is called Source Sans Pro. It can be downloaded from Font Download and Font Squirrel (in .otf format, compatible with Windows and Mac OS).